Superstruct Boardmasters picture by Will Bailey

Superstruct Entertainment acquired by KKR

Listen to this article

KKR, a global investment firm, has acquired Superstruct Entertainment from Providence Equity Partners.

Superstruct owns and operates more than 80 music festivals across 10 countries in Europe and Australia. Since its establishment in 2017 by Providence, Superstruct has grown organically and through acquisitions. Its portfolio includes Boardmasters, Victorious, Tramlines, Lost Village, Kendal Calling and Mighty Hoopla.

The deal will see KKR support Superstruct in its next phase of development. As part of the transaction, Providence has an option to invest €250 million into the company.

Philipp Freise, partner and co-head of European Private Equity, said: “We are delighted to partner with Roderik Schlösser, James Barton and the team at Superstruct who have established themselves as a leader in delivering unparalleled live music experiences globally. With a robust foundation as a top-tier live entertainment platform, we see significant growth opportunities ahead for Superstruct. Drawing on our strong partnership approach and experience in the digital entertainment and ticketing space, such as BMG, ProSiebenSat1, GetYourGuide, and Trainline, as well as KKR’s global resources and extensive network, we will support the company and its entrepreneurial team to bring their compelling portfolio of live event formats to a wider audience and drive further growth.”

Andrew Tisdale, senior managing director at Providence Equity Partners at KKR, said: “We are incredibly proud of the rapid growth and success Superstruct has achieved since its inception. With Providence’s backing, Superstruct has become a truly exceptional live entertainment company. In particular, we believe the Company’s resilience and emergence from the global pandemic as a stronger business is testament to the entrepreneurial spirit of Roderik Schlösser, James Barton and the impressive management team. We are confident that with KKR’s support, Superstruct will continue to thrive.”

James Barton, chairman of Superstruct Entertainment, said: “The founding vision for Superstruct was to create a natural home for successful entrepreneurs, creative visionaries, and business-minded professionals in live entertainment. We wanted to create a network of influence setting the standards for live experiences. Through our development, we are a leader in the professionalization of this industry, enabling our dedicated teams to excel in a collaborative and inspiring environment and create and deliver best-in-class events for millions of fans. We are proud to have secured the backing of KKR, whose expertise and network will strengthen our ability to scale and innovate in the vibrant experiential economy. We would like to thank Andrew Tisdale, Daniel Zwicky and the team at Providence for their outstanding support. Their belief in Superstruct has been fundamental to our success.”

KKR is making the investment in Superstruct through its European Fund VI, an $8 billion fund that invests in the growth of businesses by providing access to KKR’s extensive network and business building resources.

KKR has an extensive European track record in developing regional platform businesses in the consumer and TMT sectors, including investments in Trainline and GetYourGuide.

Image: Boardmasters/Will Bailey