SweetSpot and OnePlan

SweetSpot appoint OnePlan as official event planning partner

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SweetSpot, organiser of the Tour of Britain and Women’s Tour, has appointed OnePlan as official event planning supplier for its 2022 races.

OnePlan is an event planning tool that enables event site planners and stakeholders to collaborate in one platform.  OnePlan combines the characteristics of CAD with mapping technology in one tool, allowing for organisers to map, design, and manage events.

SweetSpot will benefit from using OnePlan software in the organisation of the Tour of Britain, Women’s Tour, and Tour Series events. In particular, it will transform the planning of stage starts and finishes, in doing so adding another layer to rider safety, as well as improving the experiences for spectators and host venues alike.

Andy Hawes, SweetSpot’s route director, said: We are really excited to be working in partnership with OnePlan this year and helping them develop a cycling specific package to add to their already successful event platform.

“Working with OnePlan will enhance the information we are able to share with our stakeholders and will provide a much clearer picture of where all the event infrastructure will be placed on the day, not just at the starts and finishes, but also along the route. As OnePlan continues to develop, we hope it will be the go-to platform for all event organisers not just sporting events.”

SweetSpot join the likes of World Triathlon, FIBA (International Basketball Federation), and Silverstone in working with OnePlan.

Paul Foster, CEO of OnePlan, said: “We’re delighted SweetSpot have chosen OnePlan as its event planning partner for the Tour of Britain, Women’s Tour and Tour Series events. These elite events will benefit from the centimetre accuracy planning in OnePlan, improving event safety and the spectator experience. As cycling continues to grow in the UK, we’re excited to see how all types of cycling events will benefit from OnePlan’s easy-to-use platform.”

The Women’s Tour returns to its traditional early summer date this year, with the six stage UCI Women’s WorldTour race taking place between June 6-11, beginning in Colchester.

This year’s Tour of Britain (September 4-11) will take more than 100 of the world’s best riders from Aberdeen to the Isle of Wight across eight stages of racing.

The announcement comes off the back of the successful return of the three events in 2021, after a year’s absence, when a roadside crowds of more than one million spectators helped generate more than £35 million of net economic benefit for the UK economy, according to research by Frontline.