Tarren Production signs six-year Winter Glow deal with showground

Tarren Production, organiser of Winter Glow, the festive experience and illuminated light trail, has signed a six-year agreement with Three Counties Showground in Malvern, Worcestershire.

Winter Glow will return to Worcestershire on November 25, 2022 with several new additions, including a new covered winter market, and a Bavarian-style bar.

Ken Nottage, CEO of Three Counties Showground, said: “Winter Glow is now a much-loved festive event at Three Counties Showground and the new agreement will ensure that it has a permanent home here for the next six years, as it grows and develops its annual Christmas event in Malvern.”

Chris Tarren, director of Tarren Production, said: “Our Christmas light trail product, launched in 2020, has evolved into a full blown seasonal extravaganza. The Three Counties Showground venue offers us the space and infrastructure to keep growing, enhancing the festive experience for many years to come.”