The Massive Top 25 opens for submissions, showcasing the UK’s leading charity events
Mass events agency Massive has opened data collection for its annual Massive Top 25 report, which analyses trends and celebrates the UK’s most successful charity-owned fundraising events and campaigns.
Charities are invited to submit their data by 15th May to be considered for inclusion in this year’s report.
Since its launch in 2013, The Massive Top 25 has captured more than £1.5 billion in fundraising, spanning over 30 charities and 70+ events and campaigns. The report has become a vital benchmarking tool for the fundraising sector, offering insight into performance, innovation, and emerging trends.
Findings from last year’s report highlighted a strong demand for in person events with £132 Million raised. This increase in demand saw a wider range of charities and new events making the Top 25.
“Last year’s Top 25 reflected a real change in how people want to spend their time and support charities,” said John Tasker, Partner at Massive.
“We saw a significant resurgence in live, shared experiences, with these events working for more charities, it will be interesting to see if this trend has continued.”
He added: “As always, we’re keen to cast the net wider—speaking to more organisations and gaining deeper insight into how events and campaigns are evolving for the future.”
Charities are encouraged to submit the results of their events and campaigns via the survey here: (https://www.smartsurvey.co.uk/s/HQ4H0Q/) by Friday 15 May at 5pm.
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