The Showman’s Show has started 2026 on a high, with the organisers, brothers Jeremy and Johnny Lance, announcing that their custom-built exhibition hall has grown to a whopping 95 metres. This is the largest the show has seen in its 42-year history.

Founded in 1984 by Stephen and Jean Lance, and now run by their sons, Jeremy and Johnny, the show is the longest-running exhibition and trade show dedicated to the outdoor event and festival industry.

In addition to the expanded hall, organisers have introduced The Workspace, a brand-new dedicated area on the showground designed to facilitate meetings and enhance productivity during the event.

The Workspace will provide exhibitors, particularly those located inside the Exhibition Hall, with a quieter setting to meet clients, discuss projects, and plan for the upcoming season.

The area will include bookable meeting spaces as well as a hot desk unit, allowing both exhibitors and visitors to catch up on work or hold informal meetings throughout the show.

Also launching in 2026 is the NEW Products & Services Trail, created to help visitors easily locate companies introducing new products and services at the show. Participating exhibitors will be highlighted on a dedicated map included within the free show guide, which is distributed to all visitors upon arrival.

Early bookings for the 2026 show have already surpassed typical levels for this stage of the year, indicating a positive outlook for the outdoor events industry. Johnny Lance believes the strong demand reflects a renewed optimism in the sector, with continued appetite for innovative event products, services, and infrastructure.

With its expanded facilities and new visitor features, the 2026 edition of The Showman’s Show is set to deliver another unmissable event, bringing together suppliers, organisers, and professionals from across the outdoor events and festival industry.

The Showman’s Show
Register to visit here: https://eventdata.uk/Forms/Form.aspx?FormRef=ShoA6Visitor&TrackingCode=VisitPage
21st and 22nd October 2026, Newbury Showground
Wednesday 21st October: 9.30am – 5.00pm
Thursday 22nd October: 9.30am – 4.30pm (Last entry for visitors is 4pm)
Over 330 Exhibitors and 4,000 Visitors attend over the 2 days.