Threshold Sports BHF London to Brighton Bike Ride

Threshold Sports Tariq El Kashef on operational changes to the BHF London to Brighton Bike Ride

On June 16, 2024, the British Heart Foundation's (BHF) London to Brighton Bike Ride took place. More than 12,000 cyclists pedalled the 54-mile route, raising more than £1 million for the charitable organisation.

In June 2023, Threshold Sports won the tender to deliver the mass participation event, developing a new event strategy to elevate the experience for everyone involved.

In this Q&...

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