Titanic experience for ADI and sevens7

ADI’s brand new iCONIC 15+ – a double-sided, fully rotating, high resolution mobile LED screen – had its first official outing on Friday night as it took to the stage at MTV Titanic Sounds.

Belfast played host to this live music spectacular that saw Olly Murs and Pixie Lott perform to an estimated crowd of 16,000 with new visitor attraction Titanic Belfast as the backdrop.

Sevens7 was contracted by MTV to provide event management and show production consultancy and ADI was on hand to provide screens including two flown LED screens, each 25 square metres in size, situated either side of the stage.

Nick Robinson, head of screen rentals, ADI, commented: “With extensive experience in live music events, ADI provided an effective screen solution, with the flown LED screens and new mobile iCONIC 15+ playing a vital role in audience enjoyment and creating a stunning visual impact at the event.”