Electronic music festival Tomorrowland has revealed that LIVE streams of the festival broke all previous records for an audience watching a live event on TikTok. More than 74 million unique viewers watched TikTok LIVE streams from Tomorrowland across both weekends, smashing the previous record of 16 million viewers watching Tomorrowland on TikTok in 2023.

As Tomorrowland’s official content partner, TikTok had access to the best music and artists at the festival, broadcasting a 24/7 LIVE stream from the MainStage, Freedom Stage and OneWorldRadio, hosting DJs and producers at its Content Studio. This was then shared in the #Tomorrowland in-app content hub on TikTok.

The TikTok community turned up in droves, enjoying more than 2.4 billion views of #Tomorrowland content during the two weeks, making Tomorrowland the biggest festival account on TikTok with more than 9.2 million followers, an increase of more than 1.9 million new followers over the two weeks.

In total, artists that partnered with TikTok at the festival either via the MainStage LIVE stream or content studio, gained an additional three million followers and received more than 580 million video views across their festival content.

Commenting on the results, Michael Kümmerle, global head of music partnership development at TikTok, said: “Electronic music is one of the biggest genres on TikTok, and Tomorrowland is a truly unique experience that showcases electronic music in all its glory. Thanks to the resilience and hard work of the entire Tomorrowland team, this year’s festival rose from the ashes to create unforgettable moments that will be remembered forever.

“This holistic global partnership has taken Tomorrowland on TikTok to a new level, making it one of the strongest music accounts on the platform, and creating incredible impact, engagement and value – both on- and off-platform – for the artists participating in and supporting this amazing campaign. We look forward to creating many more incredible experiences with Tomorrowland as their official content partner.”

Image: Tomorrowland