Topshop creates tech-savvy fashion show for London Fashion Week

TopShopEvent production company Family produced a catwalk spectacular for Topshop during London Fashion Week with the help of Bluman Associates. Taking place at The Tate in The Tanks performance space, a 180 degree projection surrounded the audience for the finale of the show, profiling the 31 different looks in real time as the models took their final bows.

The immersive projection finale presented the different looks in a way never before experienced by a fashion show audience, taking inspiration from the industrial venue and the Topshop Unique collection.

Bluman Associates rigged six 20k HD projectors to the main stage and backstage created a five-metre long catwalk style photo area. Each model, before they took to the stage, walked along the photo area, which was overlooked by a track and dolly system fitted with a camera. This took a series of photos as they walked which were sent to the computer system to be automatically resized to the correct ratio for the projection.

Rosie Buirski, production manager for the event explained: “The style of the venue perfectly suited the look of the Topshop Unique Autumn 2013 collection. We wanted to create a show that maximised the features of the venue without interrupting or covering them, so projection was the perfect solution. This also gave the audience a unique view and experience of the show.”

Added Pod Bluman, managing director of Bluman Associates: “As the models were coming out for the finale of the show, the lights were dimmed and the series of 31 projections were shown on the walls surrounding the audience, giving an immersive fashion experience in a way never seen before.”

This was the final event to take place in The Tanks – the venue is now closed for refurbishment and expansion until 2015.