Touch creates Big Apple launch for Nokia Lumia phone

Touch has revealed that it managed and created Nokia’s latest launch event for its Lumia Phone with Microsoft.

The event, which took place in New York at the Center 548 gallery, welcomed over 200 international media.

Led by Mike Jackson, Touch’s London-based team arranged airport meet-and-greet and transport for the media representatives, housed them in two design hotels in the nearby Meatpacking District, and delivered a full invite and registration process.

The media explored the venue, transformed from a blank gallery space into a demo area, with stylised scenes reflecting Lumia’s features and wireless charging partnerships with Virgin Atlantic lounges and Coffee Bean and Tea Leaf stores, plus work areas for journalists, interview and broadcast rooms.

The media heard presentations from Nokia CEO Stephen Elop and Microsoft EO Steve Ballmer.

The event was not without its challenges though. Touch had to adopt a 24-hour event delivery mode as it managed clients based in Helsinki two hours ahead, local New York suppliers in a time zone five hours behind and Seattle-based Microsoft a further three hours behind.