Troxy to host NME Awards 2013

Music brand NME has announced that the 2013 awards show will take place on February 27 at a new venue, Troxy, and that it has partnered with Spotify.

NME and Spotify’s partnership will be supported on various NME platforms and on the NME app on Spotify which will run throughout the NME Awards season – including the regional NME Awards Tour, the London NME Awards Shows which take place during February featuring various artists at a number of venues around the capital, and the NME Awards night at Troxy.

Spotify will provide the soundtrack for 2013’s NME Awards, giving music fans the opportunity to listen to playlists featuring NME nominated bands and exclusive artist playlists. Spotify will also be the official sponsor of the Best New Band award, capitalising on its official digital music partner status.

NME editor Mike Williams commented: “I’m incredibly excited to be able to announce that the NME Awards 2013 will be held at The Troxy, one of London’s oldest, coolest and most iconic venues. It’s no secret that East London has been buzzing for a few years now, but with the afterglow of the Olympics still burning bright and a renewed sense of pride in all things British, now is the time for the NME Awards – itself a British institution – to drop anchor in one of the London’s most richly historic and culturally vibrant areas. Here’s to five months of intense planning of the best awards event in the calendar!”