UK Athletics does Diamond deal with Olympic Park

OlympicParkThe 2013 British Athletics London Grand Prix is to take place at Queen Elizabeth Olympic Park on July 27, exactly one year after London 2012. The British Athletics London Grand Prix is part of the Samsung Diamond League and this event will see the return of athletics to the world famous stadium.

The London Legacy Development Corporation and British Athletics have announced that both Mo Farah and Jessica Ennis will return to the stadium and compete in the competition, which hopes to replicate the atmosphere experienced at the Olympic and Paralympic Games.

This announcement comes straight after the Legacy Corporation announced a deal with Live Nation to relocate Hard Rock Calling and Wireless Festival to Queen Elizabeth Olympic Park this summer, as well as staging summer concerts in the stadium.

Niels de Vos, chief executive of UK Athletics, commented: “We are delighted that the British Athletics London Grand Prix will be held at the Olympic Stadium in July and the fact that it’s on the first anniversary of Opening Ceremony is very special.

“The Olympic Stadium created some incredible memories in 2012; memories which rekindled the British Public’s love for athletics.

“An integral part of our 2012 legacy is not only that our athletes continue to succeed on the world stage but that the British public continue to be inspired by some of the greatest names in athletics, and experience world class sport first-hand.

“With the European Team Championships coming to Gateshead in June; Glasgow hosting the Commonwealth Games next year; and the IAAF and IPC World Championships returning to the Olympic Stadium in 2017, we have a fantastic opportunity to inspire the next generation of world class athletes and keep athletics at the very heart of British sport.”

Queen Elizabeth Olympic Park will begin to open to the public from July 27, exactly one year after the London 2012 Opening Ceremony. It will open in phases – starting with the North Park – and will be fully open by spring 2014.

The transformation of the Olympic site into Queen Elizabeth Olympic Park started immediately after the Games and will take 18 months. The £292million transformation project is called ‘Clear, Connect, Complete.’ It will clear Games overlay including the removal of temporary venues, walkways and stands, connect the Park to the surrounding areas with new roads and pathways and complete the Park’s venues to their legacy designs for everyone to enjoy.