Woman’s Weekly expands into live arena with ICHF Events

ICHF Events has joined forces with Woman’s Weekly magazine to expand its Creative Stitches and Hobbycrafts show – the brand new Woman’s Weekly Live! Creative Stitches and Hobbycrafts Show will take place at EventCity, Manchester, from September 13-15.

The event builds on ICHF Events relationship with the publication following a series of successful collaborations including Cake InternationalThe Sugarcraft and Cake Decoration Show at the NEC.

Sandy Gale, publishing director, Woman’s Weekly, said: “We know our reader’s love it when we take the magazine out to them, so over the past year Woman’s Weekly has been expanding the brand into the live arena. Woman’s Weekly has worked with ICHF on a number of smaller projects, but this is the first time that we have collaborated to create our own show. We are hugely excited about being able to interact with our reader’s and also offer brands a new way to engage with our loyal audience.”

The new event will feature 125 exhibitors, a Knit ‘n’ Natter Lounge and live demos hosted by the magazine.

David Bennett, show organisers and managing director, ICHF Events said: “We are delighted to be working with Woman’s Weekly for our brand new event Woman’s Weekly Live! The Creative Stitches & Hobbycrafts show. ICHF Events has always enjoyed a great relationship with the brand and their readers, and are sure that by joining forces we will create an unrivalled creative craft spectacular – the biggest seen in this region. 2012 is set to be a fantastic year for ICHF. We celebrated our 500th show in February, and are taking some of our most popular shows to three brand new venues across the UK including EventCity, Manchester. The Woman’s Weekly show collaboration promises to be a highlight of the exciting year ahead.”