WRG produce EE five-day launch event for sales staff and retailers

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WRG delivered a five-day launch event for Everything Everywhere, EE, at Birmingham’s NEC. The launch saw the mobile communications and broadband giant present its new brand EE to multiple audiences including sales staff, retail partners and customer care teams.

XL Events was brought on board by WRG as the technical supplier for video services and attended early design discussions for the event. Utilising the expertise of project manager, Guy Vellacott and technical director, David Mulcahy, XL was able to recommend and specify a number of cutting edge technologies, which helped shape the overall event.

The large-scale event, designed by WRG, incorporated an auditorium presentation, which revealed details of the new superfast services using both live and virtual holographic presenters. This line-up of Everything Everywhere executives changed constantly through the week and the projections had to be adjusted for the line-up changes. The presentation content invited all of the participants to get involved and experience the new EE service. At the end of the auditorium section, the rear screen split apart to reveal a huge hall containing multiple immersive presentations and activities.

Each stand or element was designed to reflect the superfast service and the ethos of EE customers being able to do whatever they want with their mobile data service with no delays.

Elements included a social networking wall, with tweets and posts about the new 4G EE service; a four-lane sprint track where attendees competed to record the fastest time; a silent disco where the dancer’s images appeared on a special video wall; a games area with Kinetic controlled Fruit Ninja; a corn field with virtual butterflies on Archos mini tablets arranged around an eight-metre high projection mapped tree; and vending machines with NFC payment technology.