Yahoo road trip to culminate in sponsorship of Wireless Festival

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YahooYahoo is taking to the road this summer, having entered the world of festival sponsorship. The Internet and entertainment brand has announced that it is to headline sponsor Wireless Festival and will also tour the US and Europe surprising its fans with bands and comedians.

Dubbed Yahoo! On the Road, the three-month road trip will culminate when it stops at the Queen Elizabeth Olympic Park to sponsor Wireless, which takes place from July 12-14.

Commented Kathy Savitt, chief marketing officer at Yahoo!: “We’re excited to hit the road throughout Europe to inject a little inspiration and entertainment into our user’s daily routines. Our final stop at the Yahoo! Wireless Festival will be a terrific opportunity for our users to try out Yahoo!’s latest product innovations while catching some of the best live music performances in the world.”

Fans can track the course of Yahoo! On the Road across the US and Europe and follow all the action from Yahoo! Wireless Festival. Plus, users are invited to join the brand wherever it stops and gain access to performances and VIP experiences by using Yahoo! products such as Flickr, Yahoo! Groups, Yahoo! Mail and Yahoo! Answers.

Live Nation’s UK marketing director, Jasmine Skee added: “It’s an exciting time for Live Nation with the Wireless brand being more popular than ever, and now we’re thrilled to have Yahoo! on board to take the festival to the next level. We’re confident that this partnership will enhance the overall customer experience and we’re really excited to tap into the fantastic products that come with the Yahoo! offering.”