Zibrant appoints new head of brand and marketing

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Zibrant has appointed Carol Hernandez as its new head of brand and marketing. Hernandez, whose most recent role was marketing and PR manager at the Hong Kong Tourism Board, officially takes over the role on December 20,  2012.

Managing director sales and marketing, Fay Sharpe commented: “Zibrant is proud of the success it has achieved and the marketing team have played a crucial part in this. We are delighted that Carol is joining us to lead the marketing team, and we believe that her broad marketing experience from leisure, FMCG and luxury goods sectors together with her public relations, digital and partnership marketing skills will further strengthen the team at Zibrant and ensure we continue to be innovative, engaging and creative market leaders within the events industry.”

Hernandez added: “I am thrilled to be joining the team at Zibrant, which is such a creative, passionate and successful innovator within the industry. My goal is to ensure that the marketing team produces campaigns that deliver positive and lasting results, which continue to contribute to the growth and success of the business.”