The organiser of The Game Fair is delighted to announce that it is returning to Blenheim Palace from July 23 to 25 July 2027, as the event celebrates its 69th anniversary.

The Game Fair 2027 promises to be the largest and most ambitious edition of the event in recent history.

According to the organising team, few venues have played such an important role in the history of The Game Fair. Over successive editions, the estate has consistently delivered the largest attendances, the broadest exhibitor participation and the most expansive event footprint of any venue in the fair’s history.

The Game Fair also delivers a significant economic boost to the region, generating in excess of £40 million for the local economy over the course of the three-day event.

Visitors can look forward to an exciting new experience in 2027, with a completely redesigned event layout created to improve accessibility, enhance visitor flow and make it easier than ever to explore the fair. The new site plan will introduce improved viewing areas, new visitor routes, and a range of brand-new attractions, ensuring guests can make the most of everything on offer.

The fair will also feature in-show camping and glamping will be introduced.

James Gower, managing director of Stable Events, said: “The Game Fair has always evolved with the times while remaining true to its purpose of celebrating the British countryside and the people who care for it. Returning to Blenheim Palace for our 69th anniversary provides the perfect platform to build on the momentum we’ve seen in recent years.

“Blenheim Palace has consistently delivered our strongest events, offering the space, accessibility and prestige that allow The Game Fair to continue growing. We’re already seeing unprecedented demand from exhibitors, particularly within Gunmakers’ Row and across the premium country lifestyle sector, and we’re creating an event that will be bigger, more engaging and more immersive than ever before.

“Whether visitors come for world-class country sports, conservation, shopping, food, family entertainment or simply to experience the very best of rural Britain, we’re confident that The Game Fair 2027 will set a new benchmark for the event.”